Production B - Rationale
For the Production B Project I decided to do the Vimeo/YouTube video which looked at the site as a whole and how it operates. Testing its ability to broadcast yourself and let the world see what you have to offer. What is found on YouTube is pretty much anything you type into the search engine, the more tags and views a video has the more likely it will come up in the search and therefore the views and conversation of a certain clip go up. I decided to delve further into to YouTube and show through my own film what I felt YouTube was doing towards to society.
Youtube was first activated on the 15th February 2005 by two men who combined their engineering and creative skills, Chad Hurley and Steve Chen but it was not until November 2005 when the backing came from Sequoia Capital that the YouTube product took off. By summer of 2006 YouTube had become one of the fastest growing sites on the internet and the success for this site was “off the charts.” As stated by the creators themselves Hurley and Chen. As presented by www.evanmichael.com the site claims it is the 5th most popular and outwardly beating the rapid growth of myspace. Hurley also says that the company is now four times larger than Google Video (www.googlevideo.com) and yahoo (www.yahoovideo.com) both of which are trying to take over the top spot, where YouTube now sits.
My video that I am presenting as a YouTube clip goes for 2mins and 2secs. I found this time limit to really suit as for a regular user on YouTube; I find it easier for more people if the clip is shorter does not take so long to buffer and watch it quicker. I believe this is a positive as most people these days want something instantaneously and sitting around for waiting for a clip to load, most people get irritated and go onto something else. So I took the approach to make it shorter so more people would watch it and think about the messages I have placed throughout.
The short film looks at how people are spending more and more time on this site, typing in words that come to mind. There is a high chance that something will come up as there is so much material that has been placed on YouTube it is hard to find a word that something would not come up with at least one clip. I have proved this theory through the middle of my sequence from 26seconds to 1minute and 5seconds. This is the largest piece non-cut in the clip but it was also made the longest to show the audience how there is a large amount of clips to be searched. Throughout the clip it skips from people watching YouTube to a vacant lounge room, park, shopping aisle, road and petrol station. This is my contrasting against the idea that people would –prefer to sit and watch YouTube rather than be outside. As well as the fact the internet has a large quantity to offer a user and it is therefore more inviting to be on the computer than outside or in public places. Prefer to stay in the comfort of an individual’s own home.
The music I used for the clip is simple. A simple bass song performed by my brother with my mum singing in the background, I thought this would be very effective as I want my audience to focus on the screen shots rather than being taken into “another” world by the music. I like the music, feel as if it it doesn’t take away from the film but gives more substance than just being a silent clip, which is something that is hardly ever found on YouTube.
The clip delves into random shots of people posing in front of the camera. This part I placed in to show all the variety that is found on YouTube just from having a video camera and filming someone, adding it to the computer and then uploading it to YouTube and hoping that it will get many views and end up half way across the world being shown and talked about. It is the 15minutes of fame everyday people can get so that they can become their own celebrity. They can feel like people are interested and want to know what they are doing and then go around and chat about it.
It is part of human nature to express and show off to others and YouTube is the perfect medium to use to excel at this. Thus why through my clip I have got different people to do things for the camera to bring to light the idea of what YouTube is used for.
YouTube is the phenomenon that everyone knows about and is quoted all the time. It is a big part of youths lives as well as many adults. Doing this clip was fun and hope my audience understand and get further knowledge of what YouTube’s ultimate influence is on the society.
